This year’s event of the Teg Campus has stirred some interesting conversations in relation to the digital space in Equatorial Guinea and in one of the speakzone panels over the weekend, some exciting conversations were had concerning growth of digital technology for Equatorial Guinean businesses.
It is widely agreed that the digital age in which we live today requires that business models and venture ideas conform to current patterns – technological innovation and environmental sustainability. Faced with the changes that the world experiences, the entrepreneurship sector in Equatorial Guinea cannot stay on the sidelines. Digital entrepreneurship is one of the great challenges that many young entrepreneurs face and they were on hand to share their experiences and thoughts at the Speakzone event on Saturday.
Some entrepreneurs have spoken about the opportunities and difficulties involved in developing a business model that solves all this and cuts across barriers. The likes of Miguel Ángel Vandy Reo, Founder of Aphrodite, The Educka project, César Bolobahá, founder of Sitùcka, Kelly Bikie Ondó, founder of Digital Ecua, all pointed out some important aspects to achieve business goals and agreed going digital is the safest way to expand the network and make known the services provided.
For this, it is important to choose an objective market, study it and develop a plan in which more constant customers are known and found. Connectivity allows you to create a network, an interaction ecosystem. Thus, new entrepreneurs can receive orientation from others and expand their field of action through the innovative ecosystem. In this ecosystem, each project has a concrete role. Sitùcka is an online shopping mall with a 24-hour delivery window. Aphrodite is a project that aims to give advice to new companies, while Lemark by Leah Hinestrosa and Digital Ecua by Kelly Bikie Ondó, are responsible for digital content and teach young digital marketing techniques.
With more digital businesses springing up and creating an environment where entrepreneurs can share ideas, learn new and better methods, and improve services; this will allow, with the passage of time, that the population of Equatorial Guinea fully adapts to the digital world and employs technology for objective purposes. One of the lessons shared during the talk was how important it is to first give a good impression, and capture the customer’s attention with short and concise messages, not to be products but services.
The potential of tech is limitless and bodes well for the future of the country and the African continent.
Carlos Bolete Lobete contributed to this story.