A shiny, new, upmarket resort town, Soma Bay is situated less than an hour from Hurghada Airport. The self-contained resort is completely surrounded by the sea and is well known for having 365 days every year of beautiful sunshine. No wonder that it is fast becoming popular with European travelers looking to escape the cold winters soaking up the sun on the Red Sea. Things have been developing quickly for Soma Bay; the area oozes luxury and money, busy as it is with exclusive resorts and expensive eateries. An ideal location for keen divers and fans of watersports, the reefs just off shore are up there with some of the best in the world. It’s no wonder the once-desert peninsula, which used to be under the ownership of the Egyptian military, is undergoing such rapid development.