Dreams Talks embarks on an insightful exploration of Lauretta Geraldo’s gaming odyssey, revealing a narrative shaped by a passion for creativity and analytical prowess. From unexpected beginnings at Full Sail University to witnessing the dynamic evolution of Africa’s gaming industry, Lauretta provides unique insights into opportunities and challenges faced by game developers on the continent.
As we explore Laureta’s journey, we ponder: What transformative potential does gaming hold for Africa’s youth, and how can the industry address challenges for sustained growth?
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Dreams Talks : Could you share your path and how you found your way into the gaming space? What inspired or motivated you to become involved in this space?
Lauretta Geraldo: Embarking on my gaming journey, a fusion of analytical thinking and creative fervor guided my unique path. The pursuit of a BSc in Game Art at Full Sail University marked a pivotal chapter, surprising me with an opportunity supported generously by my family, aligning with a dream cherished since the age of 16. While my academic journey initially gravitated towards Computer Science, a profound interest in the collaborative nature of gaming steered me to a decisive crossroads—Game Development or Game Art.
Recognizing the distinctive roles within the gaming industry, I discovered my niche in game art, encompassing diverse responsibilities such as modeling, animation, design, and more. One could liken it to being the frontend developer of a game. Despite my current position outside the active gaming space, my unwavering aspiration persists. It fuels my eagerness to transition into a role where I can apply my skills and contribute to the vibrant and ever-evolving world of gaming.
This journey is a testament to self-discovery, seamlessly blending analytical prowess with artistic passion. As I anticipate returning to the gaming landscape, I carry with me the valuable lessons learned from unexpected turns and an enduring commitment to leaving a lasting imprint on the dynamic and multifaceted realm of gaming.
Current State
Dreams Talks : In your perspective, what is the present state of the gaming industry in Africa, and how have you observed its evolution over the years?
Lauretta Geraldo: The African gaming industry experiences dynamic growth, reaching an estimated 1.92 billion, projected to soar to 3.33 billion by 2028. Despite constituting less than 1% of the global market, the industry’s remarkable progress faces challenges like scarce gaming education, limited connectivity, and economic disparities. African gamers’ commendable initiatives overcomes hurdles, propelling the industry forward. With continued dedication, the gaming market is poised to attract global attention.
African narratives, exemplified by games like Aurion and Broforce, contribute meaningfully globally. Sub-Saharan gamers, with a doubling user base, attribute their growth to expanded internet connectivity and a burgeoning youth population. In South Africa, 40% of the population identify as gamers, marking a significant shift in societal attitudes toward gaming, allowing monetization of skills.
Unique Opportunities and Challenges
Dreams Talks : What unique opportunities and challenges do African game developers and entrepreneurs face compared to the global gaming market? How can these challenges be addressed to foster growth?
Lauretta Geraldo: Africa holds unique gaming opportunities with its tech-savvy youth, offering entertainment and substantial economic potential. The surge in the continent’s startup culture enhances internet connectivity and digital literacy, supported by global initiatives. Leveraging Africa’s rich history and culture can introduce unique narratives to the global gaming market.
However, challenges persist, including high gaming costs with the average console retailing for EU1,717.91 and games for EU63.95and limited spending power among African youth. To address this, promoting affordable household games and establishing game-sharing hubs can lower entry barriers. Game development’s time-intensive and costly nature requires secure investment. Collaboration with global studios, investor participation, and potential government intervention are essential. Overcoming challenges involves showcasing industry progress, emphasizing the gaming market’s socio-economic value, and presenting tangible success examples for stakeholder encouragement and support.
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Economic Importance
Dreams Talks : Delving into the potential economic importance of establishing a gaming industry in Africa, could you provide insights and perhaps share case studies from regions like Angola, where there is a lack of a gaming industry despite local expertise?
Lauretta Geraldo: In regions like Angola, where 32.4% of the population comprises youth aged 15–30, introducing a gaming industry holds significant economic potential. Our office conducted an intriguing exercise, revealing that only 0.36% of the local population contributes taxes, placing a burden on taxpayers supporting basic necessities.
Competitive gamers earning monthly salaries of $1000 to $5000 could bolster the local middle class, empowering the youth population economically and alleviating tax burdens. Establishing a gaming industry also inspires youth to pursue lucrative careers in game production and development.
With nearly 60% of the population under 25, supporting the gaming industry aligns with youth interests and presents a unique opportunity for economic growth. In conclusion, introducing and supporting the gaming industry in Angola and similar regions can reshape economic landscapes, stimulate local economies, and contribute to overall national prosperity.
Future Outlook
Dreams Talks : Can you highlight any remarkable African gaming projects or success stories that you’ve been involved with or witnessed recently? Additionally, what are your thoughts on the future of gaming in Africa, and how do you envision it impacting the continent’s tech and entrepreneurial ecosystem?
Lauretta Geraldo: i draw inspiration from initiatives like Paradise Game in Abidjan, emphasizing gaming’s role as a social vehicle. Paradise Game’s efforts not only contribute to community growth but also establish a supportive ecosystem for aspiring gamers and developers. Another noteworthy development is Google Play’s Indie Games Accelerator, offering significant opportunities for global exposure and collaboration. From a social standpoint, gaming has the potential to be a powerful force, with initiatives like Paradise Game making it more accessible. The recent strides in global collaborations, such as the Google Play initiative, indicate active participation by the African gaming market on the global stage. These opportunities allow African developers to showcase their talents, share unique narratives, and contribute globally.
Looking ahead, the future of gaming in Africa holds great promise, envisioning a thriving ecosystem where African game developers and entrepreneurs shape the industry, positively impacting the gaming community and contributing to the overall development of the continent’s tech and entrepreneurial landscape.
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Dreams Talks Conclusion
Lauretta Geraldo’s gaming odyssey, as explored in Dreams Talks, unfolds as a narrative shaped by a fusion of creativity and analytical prowess. From unexpected beginnings at Full Sail University to her unique insights into Africa’s gaming industry, Lauretta’s journey reflects the challenges and opportunities for game developers on the continent.
Lauretta envisions a promising future for African gaming, emphasizing global collaboration, accessibility, and the profound impact on the tech and entrepreneurial landscape. The interview leaves us contemplating whether Africa is on the brink of emerging as a gaming powerhouse in a new era.