Zambia is emerging as one of Africa’s top tourist destinations for nature lovers and ecotourism enthusiasts. With nearly 30% of its territory covered by protected areas, this southern African nation offers unique experiences across 20 national parks and 36 game management areas (GMAs), where visitors can spot the Big Five — elephants, lions, leopards, rhinos, and buffalo — in their natural habitat, alongside over 750 species of birds.
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Beyond its stunning landscapes, Zambia is leading a transformation in how tourism and conservation intersect. Through the update of its Wildlife and Protected Areas Accounts (WPAA), the country aims to fully integrate the value of biodiversity into national economic planning. This initiative, supported by the World Bank’s Global Program for Sustainability (GPS), reinforces Zambia’s position as a destination committed to sustainable development.In collaboration with the Ministry of Green Economy and Environment, the National Statistics Agency (ZamStats), and the Department of National Parks and Wildlife (DNPW), Zambian authorities are promoting a tourism model that not only preserves natural heritage but also drives local development, job creation, and climate resilience.
The World Wide Fund for Nature (WWF), a key partner in this effort, has strengthened the country’s technical capacity to monitor its ecosystems — enabling more authentic and responsible tourism experiences. From photographic safaris to ecological treks, visitors can enjoy unforgettable adventures while actively contributing to conservation.
Visiting Zambia today means more than exploring pristine landscapes and incredible wildlife — it means becoming part of a forward-looking vision where tourism fuels sustainable development. In a world seeking to reconnect with nature, Zambia offers the perfect balance of adventure, conservation, and community.
