The Kenya Tourism Board (KTB) has maintained its commitment to leveraging the reach of key international and local personalities to market Kenya as a preferred and safe tourist destination across the world.
Speaking last Thursday during a game drive and a bush breakfast hosted at the Nairobi National Park for American RnB star, Anthony Hamilton, Chief Executive Officer KTB, Betty Radier, said as part of a strategy to showcase Kenya through the eyes of key personalities, the board would continue with the collaborations to ensure that it taps into all segments of travelers.
Radier further reiterated KTB’s commitment to ensure full recovery of the tourism sector which also gives a big boost to other sectors that support jobs.
The Kenya Tourism Board has previously leveraged other key personalities to showcase the destination; including the current Magical Kenya destination Ambassador, Eliud Kipchoge, the Magical Kenya Tembo Naming Ambassador, Edward Norton, Naomi Campbell, and Ugandan Musician, Eddy Kenzo.
The Kenya Tourism Board CEO said tapping into a different segment of travelers has prompted KTB to identify diverse products and experiences to meet the varied preference and choices.