On July 4, the highly anticipated 2023 China-EU Ecommerce Summit took place at La Nave in Madrid. Expectations were high, and all were far exceeded. Attendance was close to a thousand people, most of them entrepreneurs, SMEs and ecommerce professionals interested in expanding their businesses into new markets. They came from 19 different countries, some nearby, such as Portugal, Italy and France, and others farther away, such as Argentina, China and Panama.
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Between the auditorium and the special space reserved for the Chinese workshop, more than 20 conferences, workshops and round tables were held. Attendees had an excellent opportunity to network with these exhibiting companies and establish strategic commercial alliances that would allow them a more secure entry into the Chinese, European and global markets.
Yuqiao Wang, founder and CEO of NOVOLOULAN, the company that organized the 2023 China-EU Ecommerce Summit, was in charge of opening the activities in the auditorium. In her speech, she explained the objective of her company, which is none other than to help Chinese brands to expand in the European market and Spanish brands to grow in the Asian market.
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He then announced that the summit was only the first part of a more ambitious project: the so-called E-Silk Road project. The next parts involve the participation of Spanish companies in the 6th World Cross-Border E-commerce Festival in China, and a trade visit to Shenzhen, Hangzhou and Xi’an, key locations on the Silk Road.
Wang Xin, president of Shenzhen Cross-Border Ecommerce Association, sent a video warmly congratulating the successful convening of the 2023 China-EU Ecommerce Summit and correspondingly welcomed leaders and experts from European countries through a video.
The 2023 China-EU Ecommerce Summit fulfilled the promise it had made from the start: it was truly a must-attend event to connect the markets of China and Europe, rethink relations between the two regions and seek innovative solutions to current challenges.
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But its journey does not end here. For 2024, it promises to return with many more surprises, but maintaining the same perspective that has led it to success: that of being an instrument with which to foster an ecosystem for the development of e-commerce between China and Europe.
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